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Branding

Brand Personality:
a way in which a customer can relate.

Do you know your business brand personality? 

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As in, the thing that makes you stand out from the crowd? That one extra-sexy element that makes you irresistible to your dream clients and customers, and turns them into raving fans?

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If the answer is "No", or "I Don't Know" take the quiz below and be the judge of your own brand.

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If you want to sharpen your brand's edge, figure out the next evolution, or uncover the stories you want to be telling and selling to your audience - I can help give your business a makeover that will have everyone in your community talking about.

Branding Essential Quiz

This quiz is easy​.. give yourself 1 point for every question you have an answer for.

Add it up and see where your brand is below!

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  1.  A Brand Mission: I have a mission that clearly states my purpose.

  2.  A Brand Promise: I deliver a promise to my customers beyond the product or service I sell.

  3.  A Brand Personality: I deliver my brand to customers with a clearly defined personality.

  4.  A Brand Tagline: I communicate a tagline that communicates my brand promise & personality in a sticky way

  5.  A Brand Logo: I have a logo that is technically correct: Words, Icon & Color.

  6.  A Brand Experience: Customers experience my brand promise & personality when they do business with me.

  7.  Hiring New Brand Employees: I have defined hiring criteria & employees who can deliver my brand promise & personality.

  8.  Brand Training: I have a document that outline my brand & teaches employees how to deliver the brand.

  9.  Being A Legitimate Brand: I am the leader of my brand & deliver the brand that I ask my employees to deliver.

 

       How did you do?

 

1       You don’t have anything close to a brand & you need to start from scratch

1-3    Your brand is on life support & needs a lot of help. But, you have a good start.

4-6    You have a foundation of a strong brand that just needs a little more work.

7-8    You have a great brand… probably a market leader. You may need one little tweak.            

All 9   Congratulations! You have awesome brand that inspires customer loyalty.

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